For podcast guests
Get booked on podcasts for free
Make a guest profile on Let's Make A Podcast and podcast hosts who are looking for guests can find you and invite you. Your profile, pitching and messaging are free.
Free to join. The marketplace is new, so the host side is still small: the directory, the tools and the guides below are useful on their own today.
How it works
Be found, and pitch the shows you want
1
Hosts find you
Your guest profile lists your topics and what you can talk about. Hosts looking for guests browse profiles and invite you, and when you join, the few hosts whose shows fit you best get an email.
2
New shows reach you
When a show whose topics fit yours is listed, we email a few of the guests who fit it best, so you hear about it while the host is still booking.
3
You pitch the shows you pick
Pitch the shows listed here from your dashboard, and track up to 25 shows in your pitch pipeline with a draft pitch for each. Replies, messages and recording times stay in one place.
Already know the show?
How to get booked on a specific podcast
Our podcast directory has a step-by-step page on how to pitch and get booked on each of 408 established shows, grouped by topic: what the show covers lately and how it takes guests. No account needed to read them.
Open the podcast directoryFree tools · No sign-up
Find the right shows, then pitch well
Find Podcasts To Pitch
Search hundreds of real shows by topic, niche, or host: then see which ones are still publishing and how to get booked on each one.
Open the toolPodcast Pitch Generator
Fill in a few fields and get a personalized cold pitch, subject line included, built on the structure hosts say yes to.
Open the toolPodcast Pitch Grader
Paste the pitch you're about to send and get an instant score out of 100, with a specific fix for everything that would get it ignored.
Open the toolPitch Follow-Up Generator
No reply, a “not right now”, or a yes that went quiet: the short follow-up for each, with the day to send it.
Open the toolGuest Bio Generator
Finish four sentences and get your bio in every length a host asks for: the one-liner, the read-aloud intro and the long bio.
Open the toolGuest One-Sheet Builder
Assemble the clean, copy-paste guest one-sheet (media kit) hosts ask for: headline, bio, topics, proof, sample questions.
Open the toolPodcast Interview Prep Sheet
The host said yes: your 30-second intro, what listeners should remember, a story for each and the ask, on one page.
Open the tool
The guest library
40 guides for the guest’s side of the table
Every guide we have written that a guest would read, including the ones that answer the same question for both chairs.
What it costs
Fees, rates and who pays whom, with our own measured figures where we have them.
For hosts & guests 7 min read
Do Podcast Guests Get Paid?
Why the norm is $0 in both directions, the few cases where money does change hands, and what a guest spot is actually worth.
Read the guideFor guests 8 min read
How Much Does It Cost to Be a Podcast Guest?
Getting booked can cost nothing but time. The honest price of every path, from free DIY outreach to paid databases and agency retainers, and the research cost almost nobody counts.
Read the guideFor guests 7 min read
How Much Does a Podcast Booking Agency Cost?
One of the two booking agencies we track publishes a starting price. The other quotes after an application. We also priced the work a retainer buys, down to the 84 shows worth pitching.
Read the guide
Platforms, agencies and tools
How the booking platforms, matchmaking services and agencies in this market compare.
For guests 9 min read
Podcast Booking Agencies: Costs & When They're Worth It
What booking agencies actually do, the retainers they really charge, the pay-to-play red flags, and how to decide between an agency, DIY, and the tools in between.
Read the guideFor hosts & guests 9 min read
Best Podcast Guest Booking Platforms
An honest map of every way to book guests: matching marketplaces, databases, agencies, and direct outreach, with the real pros, cons, and costs.
Read the guideFor guests 8 min read
Best Podcast Pitch Tools
Compare finders, research databases, generators, graders, and outreach trackers by the bottleneck each one actually solves.
Read the guideFor hosts & guests 8 min read
Best Podcast Matchmaking Services
Compare marketplaces, directories, communities, and done-for-you booking services by fit, effort, control, and cost.
Read the guideFor hosts & guests 8 min read
PodMatch Alternatives
Marketplaces, databases, agencies, or your own outreach: compare the alternatives by the trade-off each one asks you to make, not by the logo.
Read the guideFor hosts & guests 7 min read
MatchMaker.fm Alternatives
Metered starts, a big pool to search yourself, or no time to pitch at all: the alternatives to MatchMaker.fm, matched to the reason you are leaving.
Read the guideFor hosts & guests 7 min read
PodMatch vs MatchMaker.fm
One pushes matches at you, the other hands you a pool to search, and they are priced accordingly. Both on their own published terms, plus the 243 podcasts we measured that you can reach without either subscription.
Read the guideFor hosts & guests 7 min read
Podchaser vs Listen Notes
One indexes who has guested where, the other indexes what was said in every episode. Both on their own published terms, plus the 101 shows in our feed read that a database would still hand you after they went quiet.
Read the guideFor hosts & guests 7 min read
Do Podcast Matching Services Actually Work?
They sell searching, ranking and booking admin, not access: 243 of the podcast feeds we read publish a contact route anyone can use free. What a subscription can and cannot buy, and the 5 platforms you can look inside before paying.
Read the guide
Choosing which shows to pitch
Which podcasts are worth a pitch, cut from our own directory of real shows.
For guests 7 min read
Podcasts Looking for Guests
Nobody can tell you which shows want a guest today. We can tell you which ones publish proof they book them, named show by named show, from 383 feeds we read.
Read the guideFor guests 6 min read
How Many Podcasts Should You Pitch?
Nobody can honestly quote you a reply rate. We qualified 408 real shows check by check: 84 survived all four, which is what should size your list.
Read the guideFor guests 6 min read
Should You Pitch Small Podcasts?
Everyone says start small. We split 383 real feeds by size: only 32% of the smallest had published within six months, against 97% of the biggest.
Read the guideFor guests 6 min read
Should You Pitch Podcasts on a Network?
A network means a booking desk in the way. Across 383 feeds, 23% of network shows and 22% of independents passed the same three checks, for opposite reasons.
Read the guideFor guests 6 min read
Should You Pitch Weekly Podcasts?
A weekly show fills a slot every week, so surely it wants guests more. Across 382 feeds, weekly-or-faster shows showed guest evidence 33% of the time and slower ones 34%.
Read the guideFor guests 6 min read
Should You Pitch Short Podcasts?
Nobody screens a show list on episode length. Across 381 feeds it separated them better than size or schedule: 10% of shows under 20 minutes publish guest evidence, against 40% above it.
Read the guideFor guests 6 min read
Which Podcast Niches Actually Book Guests?
Pick a guest-friendly topic and the rest gets easier. Across 17 topics, the half whose shows advertise guests most is also the half with more shows that have stopped publishing.
Read the guideFor hosts & guests 8 min read
Podcast Niches
Every list of podcast niches is a brainstorm. We read 383 feeds across 17 of them and measured how many shows had quit and how many book guests.
Read the guideFor hosts & guests 7 min read
Podcast Categories
All 19 Apple Podcasts categories and 91 subcategories, and what 367 real feeds do with them: how many they pick and which one Apple files them under.
Read the guideFor guests 6 min read
Should You Pitch Podcasts That Link to Their Guests?
The shortlist you built is still publishing, reachable and visibly booking guests. We checked whether it also links: 85% of its guest episodes link out, against 73% of everyone else's. The checks predict nothing here.
Read the guideFor hosts & guests 9 min read
Podcast Guest Statistics
Every figure we have measured about podcast guest booking in one place: 383 feeds read, 33% publishing visible guest evidence, and the denominator and read date under each one.
Read the guide
Sizing up one show
The checks worth running on a single named show before you spend a pitch on it.
For guests 6 min read
How Often Do Podcasts Actually Have Guests?
A list of thirty shows reads as thirty chances. Across 281 feeds we read that were still publishing, we can see about 2847 guest seats a year, and ten shows hold 45% of them.
Read the guideFor guests 6 min read
Does This Podcast Interview Guests?
The blurb and the episode titles are the two ways to check, and they barely agree. 79 shows say they interview guests, 61 credit one in a recent title, 12 do both.
Read the guideFor guests 6 min read
Is This Podcast Still Active?
A quarter of the shows worth pitching have quietly stopped publishing, and your research will hand you those first. 101 of 383 feeds we read had gone six months silent.
Read the guideFor guests 7 min read
Should You Accept a Podcast Invitation?
An invitation is the one booking you did no research for. 26% of the feeds we read had gone quiet and 67% publish nothing a guest can check. Five checks, four minutes.
Read the guideFor guests 6 min read
How Many Episodes Should You Check Before Pitching?
Everyone opens the feed, reads the first screen and decides. We read 378 feeds twice on one day: a 5-episode scan misses 50.3% of the shows that visibly book guests.
Read the guide
Writing and sending the pitch
The outreach itself: who to send it to, what goes in it, and how to send it.
For guests 8 min read
How to Get Booked as a Podcast Guest
Build a one-sheet hosts say yes to, find the right shows, write pitches that land, and become the guest hosts refer.
Read the guideFor guests 7 min read
How to Contact a Podcast Host
Every other guide lists the routes you could try, in an order somebody guessed. We read 383 feeds and measured which one shows actually publish.
Read the guideFor guests 7 min read
Podcast Guest Pitch Template
Copy-paste pitch templates that get you booked: a cold pitch, a warm intro, and a follow-up, plus subject lines that get opened.
Read the guideFor guests 8 min read
How to Plan a Podcast Book Tour
When authors should start pitching podcasts, which shows to pick, a pitch and follow-up to copy, and how to talk about the book on air.
Read the guideFor guests 6 min read
Why You Can't Find a Podcast Host's Email
A missing address is usually a fact about the show's publishing software, not about the host. Across 383 feeds matched to the platform that built them, the no-door rate runs 0% to 75%.
Read the guide
The interview itself
Preparing for the conversation, running it well, and the one-sheet hosts ask for.
For guests 8 min read
How to Prepare for a Podcast Interview
The complete guest checklist: research the show, shape your stories, set up clean audio, and turn the episode into real results.
Read the guideFor guests 8 min read
The Podcast Guest One-Sheet
What to put on your guest media kit, a copy-paste template to fill in, and the details that get you invited instead of skipped.
Read the guideFor guests 7 min read
How to Write a Podcast Guest Bio
Three bio lengths every guest needs, six fill-in templates, two before-and-after rewrites, and how to end with one link a listener can remember.
Read the guide
After the episode
Getting the episode, and the show it ran on, heard once it is published.
For guests 8 min read
How to Promote Your Podcast Guest Appearance
The post-interview playbook: grab your assets, work launch day, repurpose one episode into weeks of content, capture the backlink, and earn your next booking.
Read the guideFor hosts & guests 7 min read
Podcast Guest Thank-You Email
The emails after the recording, for both sides: the guest's thank-you, the host's next steps, the episode-is-live email with a share kit, and the two harder ones.
Read the guideFor guests 7 min read
Do Podcasts Link to Their Guests?
The show-notes backlink is the second prize every guesting page sells. We read the notes of 14135 episodes across 382 shows: a guest episode carries 0.77 more outbound links than the same show's own, and for the median show it is 0.05.
Read the guideFor guests 6 min read
Do Podcasts Publish Transcripts?
A transcript is the one part of a guest appearance a search engine can read. 74 of 383 feeds publish one a machine can find, and the rate runs 62.9 points from the top publishing platform to zero. It is barely a property of the show.
Read the guide
