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Guides for both sides of the mic

Practical, no-fluff playbooks for getting booked as a guest and booking great guests - from the team building Let's Make A Podcast.

Two people seated across from each other mid-conversation in a recording room

For guests · 7 min read

Podcasts Looking for Guests

Nobody can tell you which shows want a guest today. We can tell you which ones publish proof they book them, named show by named show, from 338 feeds we read.

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A podcast guest wearing headphones gestures while speaking into a broadcast microphone mid-interview

For guests · 8 min read

How to Get Booked as a Podcast Guest

Build a one-sheet hosts say yes to, find the right shows, write pitches that land, and become the guest hosts refer.

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A podcast recording setup on a desk: a microphone on a stand beside an open laptop and a camera

For guests · 7 min read

How to Contact a Podcast Host

Every other guide lists the routes you could try, in an order somebody guessed. We read 338 feeds and measured which one shows actually publish.

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A wall of wooden card-catalogue drawers, each one hand-labelled

For guests · 6 min read

How Many Podcasts Should You Pitch?

Nobody can honestly quote you a reply rate. We qualified 360 real shows check by check: 70 survived all four, which is what should size your list.

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A shelf packed with dozens of vintage radios of every size, side by side

For guests · 6 min read

Should You Pitch Small Podcasts?

Everyone says start small. We split 338 real feeds by size: only 38% of the smallest had published within six months, against 96% of the biggest.

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Two presenters talking across a mixing desk in a professional radio studio

For guests · 6 min read

Should You Pitch Podcasts on a Network?

A network means a booking desk in the way. Across 338 feeds, 21% of network shows and 21% of independents passed the same three checks, for opposite reasons.

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An empty radio studio, two microphones facing each other across the desk with nobody there

For guests · 6 min read

Is This Podcast Still Active?

A quarter of the shows worth pitching have quietly stopped publishing, and your research will hand you those first. 78 of 338 feeds we read had gone six months silent.

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A typewriter, notepad, and crumpled paper drafts on a desk while a pitch gets written

For guests · 7 min read

Podcast Guest Pitch Template

Copy-paste pitch templates that get you booked: a cold pitch, a warm intro, and a follow-up, plus subject lines that get opened.

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A guest with headphones reviews notes on a laptop while set up at a podcast microphone

For guests · 8 min read

How to Prepare for a Podcast Interview

The complete guest checklist: research the show, shape your stories, set up clean audio, and turn the episode into real results.

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A neatly printed stack of one-page media kits on a marble desk

For guests · 8 min read

The Podcast Guest One-Sheet

What to put on your guest media kit, a copy-paste template to fill in, and the details that get you invited instead of skipped.

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A podcaster films a short promo clip on a phone while recording with a guest in the studio

For guests · 8 min read

How to Promote Your Podcast Guest Appearance

The post-interview playbook: grab your assets, work launch day, repurpose one episode into weeks of content, capture the backlink, and earn your next booking.

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A host interviews a guest across the table in a podcast studio lit by softbox lights

For hosts · 8 min read

How to Find Great Guests for Your Podcast

Source relevant guests, vet for audience fit, invite and schedule without the back-and-forth, and keep your pipeline full.

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Two people in conversation across a table, one listening as the other speaks

For hosts · 9 min read

How to Book Podcast Guests

The booking loop that keeps a recording calendar full: build a target list, vet for audience fit, invite well, and schedule in one reply.

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A person seated at a wooden table writing an email on a laptop

For hosts · 8 min read

The Podcast Guest Outreach Email

Copy-paste invitation, warm intro, and follow-up emails, plus the subject lines and the six lines that get invitations ignored.

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A podcast guest wearing headphones explains a point with his hands while speaking into a studio microphone

For hosts · 9 min read

How to Get Better Podcast Guests

Define the conversation your audience needs, find people with first-hand stories, vet how they communicate, and make stronger guests want to say yes.

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A creator works at a home podcast setup with a boom-mounted microphone and pop filter

For hosts · 9 min read

How to Start an Interview Podcast

From a focused concept to your first published episode: format, gear, recording, and lining up your first guests before you hit record.

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A microphone on stage in front of a warmly lit audience

For hosts · 9 min read

How to Promote a Podcast

A practical growth system for hosts: sharpen the promise, package each episode, borrow guest reach, build search demand, and measure what actually grows the show.

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A host and guest share a laugh mid-conversation in a dimly lit podcast studio

For hosts · 9 min read

Questions to Ask a Podcast Guest

A copy-paste bank of 50+ interview questions, how to structure the conversation, and the questions that quietly kill an episode.

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Studio headphones resting over a broadcast microphone in a dark recording room

For hosts · 9 min read

Podcast Sponsorship Rates

Current CPM benchmarks, worked campaign costs, and a practical rate-card formula for hosts and advertisers.

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A vintage broadcast microphone in front of warm out-of-focus lights

For hosts & guests · 7 min read

Do Podcast Guests Get Paid?

Why the norm is $0 in both directions, the few cases where money does change hands, and what a guest spot is actually worth.

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Rows of amber-lit channel meters on a professional studio mixing console

For guests · 9 min read

Podcast Booking Agencies: Costs & When They're Worth It

What booking agencies actually do, the retainers they really charge, the pay-to-play red flags, and how to decide between an agency, DIY, and the tools in between.

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Sunlit knobs on a vintage audio mixer, up close

For hosts & guests · 9 min read

Best Podcast Guest Booking Platforms

An honest map of every way to book guests: matching marketplaces, databases, agencies, and direct outreach, with the real pros, cons, and costs.

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A podcast creator researches a show on a laptop beside a studio microphone

For guests · 8 min read

Best Podcast Pitch Tools

Compare finders, research databases, generators, graders, and outreach trackers by the bottleneck each one actually solves.

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A podcast host and guest review their conversation together at a studio laptop

For hosts & guests · 8 min read

Best Podcast Matchmaking Services

Compare marketplaces, directories, communities, and done-for-you booking services by fit, effort, control, and cost.

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A person at a desk works out a budget on a calculator beside a notebook and coffee

For guests · 8 min read

How Much Does It Cost to Be a Podcast Guest?

Getting booked can cost nothing but time. The honest price of every path, from free DIY outreach to paid databases and agency retainers, and the research cost almost nobody counts.

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Four broadcast microphones lined up side by side on a table

For hosts & guests · 8 min read

PodMatch Alternatives

Marketplaces, databases, agencies, or your own outreach: compare the alternatives by the trade-off each one asks you to make, not by the logo.

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Rows of records in a store, each section marked with a hand-written divider card

For hosts & guests · 8 min read

Podcast Niches

Every list of podcast niches is a brainstorm. We read 338 feeds across 15 of them and measured how many shows had quit and how many book guests.

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Two microphones beside phones showing a podcast episode being edited

For hosts · 11 min read

How to Make a Podcast

Idea to published episode: concept, format, the smallest setup that sounds good, recording, a light edit, the feed, and the guest pipeline that decides whether the show survives.

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