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Should You Pitch Podcasts on a Network?
A network means a booking desk between your email and the host. We split 338 real feeds on it: 21% of network shows and 21% of independents passed the same three checks, by completely different routes.
6 min read
Somewhere in every guide to podcast pitching is the advice to skip the network shows. The reasoning is intuitive and it is not stupid: a network means a producer, a producer means a submission process, and a submission process means your carefully written email lands in a queue instead of in front of the person who decides. Go independent, the argument runs, and you are writing to the host directly.
We can check part of that. Our directory holds the public feeds behind 360 podcasts, and we read 338 of them. 67 of those are run by a network or a media brand and 271 are independent. On the three checks a guest runs before spending an hour on a pitch (is it still publishing, does it publish a contact route, does it show any evidence it books guests), the two sides came out exactly level: 21% of network shows passed all three and 21% of independents did.
That surprised us, and the interesting part is not the tie. It is that the two sides arrive at the same number from opposite directions, and each direction tells you something you can act on. The network label is not the decision. It is two decisions wearing one word.
The same three checks, both sides
Every readable feed in our corpus, split by whether a network or media brand publishes it, then run through the same checks in the same order we apply everywhere else on this site.
"Still publishing" means the show had released something within six months of the day we read its feed. "Books guests" means it publishes evidence a stranger can check, in recent episode titles or in how the show describes itself, which is not the same as booking guests, so read that column as a floor rather than a rate. Openness is the 0 to 100 score this directory ranks on; the corpus median is 46.
| Who runs it | Shows | Still publishing | Has a contact route | Books guests (visible) | Passes all three | Mean openness |
|---|---|---|---|---|---|---|
| Network or media brand | 67 | 88% | 94% | 25% | 21% | 35 |
| Independent | 271 | 74% | 82% | 33% | 21% | 48 |
Compare the two sides check by check, because that is where the finding is. On the two checks that are pure logistics, the network side wins and wins clearly: 88% were still publishing against 74%, and 94% published a contact route beyond a bare homepage against 82%. Then the direction reverses. 25% of network shows publish visible evidence that they book guests, against 33% of independents, and on our openness scale the network side averages 35 while independents average 48.
The two effects are close to the same size, which is why the last column ties.
Reachable and pitchable are not the same property
This is the sentence worth taking away, and it applies well beyond networks.
A network publishes a contact address 94% of the time because somebody is employed to be at that address. That is the same fact as the booking desk, seen from the other side. The address is easy to find precisely because it is defended, and the person defending it reads pitches all day and turns down almost all of them. Meanwhile the independent show that took you twenty minutes to find an email for has a host who was not expecting to hear from anyone, and has no process for saying no.
The liveness gap has an unglamorous explanation too. Networks cancel shows and take the feeds down, or keep them running because somebody's job is to keep them running. An independent podcast stops when its host gets busy, and the feed stays up looking exactly like a live one. So 12% of the network side had gone quiet against 26% of the independent side. Not because network hosts are more disciplined, but because an abandoned network feed is somebody's problem and an abandoned independent feed is nobody's.
None of which makes network shows bad targets. It makes the word a poor sorting key: it bundles two real advantages with two real disadvantages, and hands you a single label that averages them out to nothing.
What this settles about pitching small shows
We published a finding earlier that the shows with the smallest catalogues are the worst targets, and we flagged a problem with it in the same piece: network share climbs as catalogues get longer. So "the biggest shows qualify most often" and "the biggest shows are the most network-run" could have been the same rows read twice, and the whole finding could have been a network artefact.
This split is the control. Below is the qualified rate among independent shows only, walked up the same catalogue-size bands. No booking desks anywhere in these rows.
"Qualified" is the same conjunction as the table above: still publishing, publishes a contact route, and publishes visible evidence it books guests. Catalogue size is how many episodes a show has published, which is not a measure of its audience. No public feed carries download figures and neither do we.
| Catalogue size | Independent shows | Passes all three |
|---|---|---|
| Under 50 episodes | 37 | 3% |
| 50 to 149 episodes | 58 | 12% |
| 150 to 499 episodes | 105 | 26% |
| 500 episodes or more | 71 | 30% |
The ladder survives, and it is steeper here than in the mixed rows: 3% in the smallest band and 30% in the largest, rising at every step. Catalogue size predicts a better target among independent shows on their own, so the size finding was not networks in disguise. If anything the network shows were flattening it.
We are not going to read the same ladder on the network side, and the reason is arithmetic rather than modesty: 67 shows split four ways leaves as few as 8 in a band, and a rate over 8 shows moves several points when one show does. There may well be a pattern there. We cannot see it from here, and printing the row as though we could would be the kind of number this site exists to argue against.
What to do with a network show in your list
Keep it, and change what you check. The label stops being useful the moment you can look at the things it was standing in for:
- Look for the guest evidence yourself, because this is where the network side is genuinely weaker, at 25% versus 33% publish something checkable. A network show that plainly interviews someone every week has already answered the only question the label was proxying for.
- Find out who the pitch actually goes to. If the contact route is a producer, a submissions form, or a generic inbox, you are writing to a queue and should write for a queue: shorter, specific, with the segment idea in the first line, and no assumption the reader knows the show as well as you do.
- Write to the host directly when the route allows it, which on independent shows it usually does. That is the real advantage of the independent side and it is worth more than the small edge in guest evidence.
- Do not use the label to skip the liveness check. It is the check that removes the most shows from anybody's list, and the independent side is where it bites: 26% of independents had published nothing in six months when we read them.
- Prefer long-running and independent when you can have both. 71 shows in our corpus have published 500 episodes or more with nobody behind them, and they average 59 on our openness scale, the highest-scoring group we measure, against a corpus median of 46.
The honest summary: on our data the network label costs you nothing and buys you nothing, to the point where both sides qualify at the same rate. Spend the attention you were going to spend on it on the last episode date instead.
Sources and benchmark date
Every figure above is derived at build time from our own read of the public feeds behind 360 podcasts between July 11, 2026 to August 16, 2026, not typed in. The method, the limitations and the raw data are public:
- Which Podcasts Actually Book Guests? (our study)
Original analysis of the 338 readable feeds inside a 360-show directory. Source for the openness score, the network definition and the definition of visible guest evidence used on this page. Method, limitations and the full dataset are published with it under CC BY 4.0.
- Should You Pitch Small Podcasts?
The catalogue-size finding this page controls for, with the full four-band table across all 338 feeds rather than the independent-only rows above.
- How to Contact a Podcast Host
What the "has a contact route" column is actually counting: which door each show publishes, and how often the only one on offer is a homepage.
- How Many Podcasts Should You Pitch?
The same three checks applied in sequence to the whole corpus: 70 of 360 shows passed all of them, which is what should size your list.
Frequently asked questions
Should you pitch podcasts on a network?+
Yes, on the same terms as any other show. Across 338 podcast feeds we read between July 11, 2026 to August 16, 2026, 21% of the 67 network-run shows passed all three checks a guest runs before pitching, against 21% of the 271 independents, an exact tie. The label bundles two advantages (network shows were still publishing 88% of the time against 74%, and published a contact route 94% against 82%) with two disadvantages (25% published visible guest evidence against 33%, and they averaged 35 on our openness score against 48). Judge the show, not the label.
Are independent podcasts easier to get on than network ones?+
Easier to reach the decision-maker, yes. Easier to qualify, no. In our read of 338 feeds between July 11, 2026 to August 16, 2026, independent shows published visible evidence they book guests 33% of the time against 25% for network shows, and scored 48 on our 0 to 100 openness scale against 35. But they were also likelier to have stopped publishing (26% dormant against 12%) and likelier to publish no contact route beyond a homepage. The two effects roughly cancel: both sides passed all three checks at 21% and 21%.
Why do network podcasts score lower on openness?+
Because openness measures whether a cold pitch can reach the person who decides, and a network puts a booking desk in the way. Network shows in our corpus averaged 35 against 48 for independents, over feeds read between July 11, 2026 to August 16, 2026. It is not a quality judgement about the show. It is the same fact as their higher contact-route rate seen from the other side: the address is easy to find because somebody is paid to be at it, and that person's job includes turning down most of what arrives.
How do you tell if a podcast is on a network?+
Check the author or publisher field on the feed, which is what we do, and look at the show's website for a parent brand, a roster of other shows, or a "submit a guest" form that mentions a team. A network show usually names its producer somewhere and often routes contact through a shared inbox rather than a personal one. 67 of the 338 feeds we read between July 11, 2026 to August 16, 2026 were network-run, about 20% of the readable corpus.
Does pitching a bigger podcast still work if you skip the networks?+
Yes, and that is the clearest result on this page. Looking only at independent shows, with no booking desk anywhere in the rows, the share passing all three checks rose from 3% in the smallest catalogue band to 30% in the largest, climbing at every step, across feeds read between July 11, 2026 to August 16, 2026. So the advantage of long-running shows is not a network effect in disguise. The best target profile in our data remains a show that has published for years and answers its own mail.
Keep reading
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